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Searched for: 1 subject found.
15.821 Listening to the Customer
(
); first half of term
Prereq: 15.809, 15.814, or permission of instructor
Units: 3-0-3
Ends Mar 13. Lecture: TR10-11.30 (E62-250)
Introduces proven methods for listening to customers and understanding their needs in order to generate new ideas to build the top line. Students integrate generative AI with experiential interviewing, ethnography, metaphor elicitation, and voice-of-the-customer methods.
J. Hauser
Textbooks (Spring 2026)
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