Registrar Home | Registrar Search:
Home | Subject Search | Help | Symbols Help | Pre-Reg Help | Final Exam Schedule | My Selections

MIT Subject Listing & Schedule
IAP/Spring 2025 Search Results

Searched for:

1 subject found.

15.821 Listening to the Customer
______

Graduate (Spring); first half of term
Prereq: 15.809, 15.814, or permission of instructor
Units: 3-0-3
Ends Mar 14. Lecture: TR10-11.30 (E62-250)
______
Introduces proven methods for listening to customers and understanding their needs in order to generate new ideas to build the top line. Students practice experiential interviewing and discuss how to use metaphor analysis, observation, the voice of the customer, and other methods to uncover customer needs.
J. Hauser
Textbooks (Spring 2025)