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15.821 Listening to the Customer
(
); first half of term
Prereq: 15.809, 15.814, or permission of instructor
Units: 3-0-3
Ends Mar 14. Lecture: TR10-11.30 (E62-250)![]()
Introduces proven methods for listening to customers and understanding their needs in order to generate new ideas to build the top line. Students practice experiential interviewing and discuss how to use metaphor analysis, observation, the voice of the customer, and other methods to uncover customer needs.
J. Hauser
Textbooks (Spring 2025)