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Searched for: 1 subject found.
15.818 Pricing
(
); first half of term
Prereq: 15.809, 15.814, or permission of instructor
Units: 3-0-3
Credit cannot also be received for 15.726
Ends Oct 23. Lecture: TR10-11.30 (E62-250) or TR1-2.30 (E52-164) or TR2.30-4 (E52-164)
Framework for understanding pricing strategies and analytics, with emphasis on entrepreneurial pricing. Topics include economic value analysis, elasticities, customization, complementary products, pricing in platform markets, and anticipating competitive responses.
R. Hoong
No textbook information available
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