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Searched for: 1 subject found.
15.8141 Marketing Innovation
(
)
Prereq: None
Units: 3-0-6
Lecture: MW11.30-1 (E51-372)
Develops the skills necessary to market innovations, including new products, services, and concepts. Covers how to gain market intelligence, target the right customers, choose the right brand positioning, and combine analytics, frameworks, and research for maximum potential. Emphasizes both marketing theory and practice; students work in teams to market real innovations. Subject updated continually to highlight the latest use of artificial intelligence for marketing.
R. Bhui
No required or recommended textbooks
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