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Searched for: 1 subject found.
15.8141 Marketing Innovation
(
)
Prereq: None
Units: 3-0-6
Credit cannot also be received for 15.732, 15.814
Lecture: MW11.30-1 (E51-372)
Develops the skills necessary to market innovations, including new products, services, concepts, and customer experiences. Covers how to select the right market, target that market effectively, position a product or service for maximum success, and combine analytics, frameworks, and research for maximum potential. Emphasizes both marketing theory and practice: proven solutions to marketing problems, case sessions to illustrate the application of these techniques in various industries, and practice sessions to apply these techniques to real problems.
R. Bhui
No textbook information available
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