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15.814 Marketing Innovation
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Graduate (Fall, Spring)
Prereq: None
Units: 3-0-6
Credit cannot also be received for 15.732, 15.8141
Lecture: MW10-11.30 (E51-372)
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Develops the skills necessary to market innovations, including new products, services, concepts, and customer experiences. Covers how to select the right market, target that market effectively, position a product or service for maximum success, and combine analytics, frameworks, and research for maximum potential. Emphasizes both marketing theory and practice: proven solutions to marketing problems, case sessions to illustrate the application of these techniques in various industries, and practice sessions to apply these techniques to real problems.
Fall: J. Zhang
Spring: R. Bhui
No textbook information available