MIT Subject Listing & Schedule
Fall 2025 Search Results

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15.814 Marketing Innovation

(, )
Prereq: None
Units: 3-0-6
Credit cannot also be received for 15.732
You must participate in Sloan's Course Bidding to take this subject.
Lecture: MW1-2.30 (E62-250) or MW2.30-4 (E62-250)

Develops the skills necessary to market innovations, including new products, services, and concepts. Covers how to gain market intelligence, target the right customers, choose the right brand positioning, and combine analytics, frameworks, and research for maximum potential. Emphasizes both marketing theory and practice; students work in teams to market real innovations. Subject updated continually to highlight the latest use of artificial intelligence for marketing.
J. Zhang
Textbooks (Fall 2025)