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15.785 Product Management
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Graduate (Spring); first half of term
Prereq: None
Units: 2-0-4
Credit cannot also be received for 15.786
Ends Mar 14. Lecture: MW1-2.30 (E62-276) or MW2.30-4 (E62-276)
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Introduction to product management with an emphasis on its role within technology-driven enterprises. Topics include opportunity discovery, product-technology roadmapping, product development processes, go-to-market strategies, product launch, lifecycle management, and the central role of the product manager in each activity. Exercises and assignments utilize common digital tools, such as storyboarding, wireframe mock-ups, and A/B testing. Intended for students seeking a role in a product management team or to contribute to product management in a new enterprise.
C. Fine
No textbook information available