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Searched for: 1 subject found.
15.785 Introduction to Product Management
(
); first half of term
Prereq: None. Coreq: 15.761 or permission of instructor
Units: 2-0-4
Ends Mar 13. Lecture: MW1-2.30 (E62-276)
Introduction to product management with an emphasis on its role within technology-driven enterprises. Content includes basic tools and frameworks for product management, addressing opportunity discovery, product-technology roadmapping, product development processes, go-to-market strategies, product launch, lifecycle management, and the central role of the product manager in each activity. Class sessions use cases, lectures, discussions, and experienced guest speakers. Exercises and assignments utilize common digital and AI tools. Intended for students seeking to explore roles in a product management team or to contribute to product management in a new enterprise. Not recommended for those who already have a significant background in product management.
C. Fine
No required or recommended textbooks
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