|
Home
| Subject Search
| Help
| Symbols Help
| Pre-Reg Help
| Final Exam Schedule
| My Selections
|
Searched for: 1 subject found.
15.567 The Economics of Information: Strategy, Structure, and Pricing
(
); second half of term
Prereq: None
Units: 3-0-3![]()
Analysis of the underlying economics of information with business implications. Studies effects of digitization and technology on business strategy and organizational structure. Examines pricing, bundling, and versioning of digital goods, including music, video, software, and communication services. Considers the economic and managerial implications of data-driven decision-making, search, platform competition, targeted advertising, personalization, privacy, network externalities, and artificial intelligence. Readings on fundamental economic principles provide context for industry speakers and case discussions.
A. Acquisti