MIT Subject Listing & Schedule
Fall 2026 Search Results

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15.388 Venture Creation Tactics

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Prereq: None
Units: 3-1-8
You must participate in Sloan's Course Bidding to take this subject.
Ends Dec 11. Lecture: T8.30-11 (E51-145)

Advanced, intensive, project-based subject intended for solo-founders or startup teams already working on building a new, high-impact venture, with a refined business plan. Supports students in their development of data to derisk the opportunity of pursuing a new venture full-time for founders, investors, and new recruits. This lab-style class promotes rapid experimentation by connecting the dots from the frameworks, concepts, and first principles covered in the introductory entrepreneurship subjects and guides students on how to tactically apply them in real-world situations. Topics include: advanced early go-to-market, enhanced target customer profile and persona development, digital advertising, outbound sales, UX design, rapid prototyping, recruiting early team members, and executing a fundraising plan. No listeners.
P. Cheek, N. Venna
No textbook information available