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15.373[J] Venture Engineering
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Undergrad (Spring)
(Same subject as 2.912[J], 3.085[J])
Prereq: None
Units: 3-0-9
Lecture: MW9.30-11 (9-354)
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Provides an integrated approach to the development and growth of new innovative ventures. Intended for students who seek to leverage their engineering and science background through innovation-driven entrepreneurship. Emphasizes the concept that innovation-driven entrepreneurs must make a set of interdependent choices under conditions of high uncertainty, and demonstrates that venture engineering involves reducing uncertainty through a structured process of experimental learning and staged commitments. Provides deep understanding of the core technical, customer, and strategic choices and challenges facing start-up innovators, and a synthetic framework for the development and implementation of ventures in dynamic environments.
S. Stern, E. Fitzgerald, B. Aulet
No textbook information available