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Searched for: 1 subject found.
15.358 Strategy in the Age of Digital Platforms
(
); second half of term
Prereq: 15.900 or 15.902
Units: 3-0-6
Lecture: R EVE (4-7 PM) (E62-262)
Considers key strategic concepts and frameworks useful for managers and entrepreneurs, such as the distinction between a product and a platform strategy as well as an innovation versus a transaction platform (or hybrid) business model. Relatively deep dive into novel hardware and software technologies that have stimulated new platforms, businesses, and startup companies. Topics may include Generative AI as a new innovation platform and AI/ML ventures more broadly, Gig/sharing economy ventures, Fintech ventures, and new platform-like technologies in quantum computing and communications as well as biotech. Classes consist of lectures, case studies, short videos, an occasional guest lecture, and student team presentations. Assignments include short reaction papers and a final team paper.
M. Cusumano, I. Sayeed
Textbooks (Spring 2026)
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