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15.356 Lead User Innovation Methods
(
); second half of term
Not offered regularly; consult department
Prereq: None
Units: 4-0-5![]()
Explains both the theory behind lead user innovation development methods, and how they can be profitably used in practice. Covers lead user searches, internet-based crowdsourcing, design by customers using innovation toolkits, and more. Includes visits from industry experts who present cases that illustrate the art required to implement each method.
Staff