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15.3901 Entrepreneurship 101: Systematic Approach to New Venture Creation

(, )
Prereq: None
Units: 2-2-8
Credit cannot also be received for 15.390
Lecture: MW2.30-4 (E62-233) Recitation: F1 (E40-160)

Covers the process of identifying and quantifying market opportunities, then conceptualizing, planning, and starting a new, technology-based enterprise. Topics include opportunity assessment, the value proposition, the entrepreneur, legal issues, entrepreneurial ethics, the business plan, the founding team, seeking customers, and raising funds. Students develop detailed business plans for a start-up. Intended for students who want to start their own business, further develop an existing business, be a member of a management team in a new enterprise, or better understand the entrepreneur and the entrepreneurial process. Meets with 15.390 when offered concurrently. Students taking graduate version complete additional assignments.
Fall: B. Aulet, P. Cheek, J. Pless
Spring: B. Aulet, P. Cheek, J. Pless
No textbook information available

Total units: 12

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TIME Mon Tue Wed Thu Fri KEY  15.3901 7 am 8 am 9 am 10 am 11 am 12 pm 1 pm 2 pm 3 pm 4 pm 5 pm 6 pm 7 pm 8 pm 9 pm